![]() ![]() By comparison, Sanders’ campaign had only around two dozen people on the payroll in June 2015. By the end of the next week, the campaign expects to have roughly 35 people on the payroll, Shakir said. To address past concerns about sexual harassment and pay inequity, the new campaign will feature mandatory training highlighting an independent phone line to report issues and a fixed pay scale for virtually every position. ![]() Sanders parted ways with three longtime media consultants who cited “creative differences” in deciding to leave the campaign. ![]() Shakir and a team that features women and minorities in at least five senior roles so far replaces an overwhelmingly white, male team previously led by former campaign manager Jeff Weaver, who will stay on as a senior adviser. I’m not trying to play politics with this.’” The decision to shift his headquarters from Vermont to Washington, Shakir said, “is the sign of a confident candidate that’s just like, ‘Hey, we’re going to base this where it’s functionally attractive for me to be based. And while he won over millions of Democrats three years ago as the unpolished anti-establishment alternative to Hillary Clinton, he faces a much more complicated and crowded path to the nomination in 2020.īut as the only repeat candidate, Sanders joins the 2020 Democratic field not an outlier, but a front-runner. ![]() But it also could threaten to alienate voters who have been drawn to Sanders’ aggressive policies and no-frills speeches. Turning to a more typical presidential campaign, including an appealing personal story, could help in some areas. It’s all backed by the strongest fundraising operation in the 2020 Democratic field.įor this candidate, more than others, the new approach has risks. Welcome to Bernie 2.0, a more professional campaign based in Washington with a team that is embracing a more personal message, a more diverse staff and a much more organized nationwide operation. “What is different of course this time is we’re built to win and planning to win from the very beginning,” said Faiz Shakir, Sanders’ campaign manager, who last week became the first Muslim hired to lead a major U.S. The 77-year-old self-described democratic socialist will hold high-profile rallies in Brooklyn and Chicago, where he’ll open up about his working-class roots and early activism - including the arrest - as he tries to prove he’s learned from his 2016 stumbles. As he launches his second presidential campaign this weekend, Sanders and his team are determined not to repeat the same mistake. ![]()
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